Thursday, November 28, 2019
Analysis of Heaneys Poem Follower Essay Example
Analysis of Heaneys Poem Follower Essay In Follower Heaney presents us with a very vivid picture of his father as he appeared to the poet as a young boy. We learn a lot about both the relationship that existed between them and the way Heaney saw his family. The father is, more than anything else, an energetic and skilled farmer. He is An expert with the horse-plough and Heaney as a little boy would simply get in his fathers way. The poem is full of admiration for his fathers strength and skill with horses. At the end of the poem, however, we are moved to the present day and there is a change in roles; it is now Heaneys father who has become the child who gets in the way. His awareness of how the passing of time has brought about this change does not lessen the love and respect he feels, however. Heaney remembers when he was a small boy, and in the poem he looks up to his father in a physical sense, because he is so much smaller than his father, but he also looks up to him in a metaphorical sense. This is made clear by the poets careful choice of words. An example of this is in the lines: His eye Narrowed and angled at the ground, Mapping the furrow exactly. The choices of the verbs Narrowed, angled and Mapping effectively suggest his fathers skill and precision. We will write a custom essay sample on Analysis of Heaneys Poem Follower specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Analysis of Heaneys Poem Follower specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Analysis of Heaneys Poem Follower specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We are also told that young Heaney stumbled in his hob-nailed wake, which brings to our mind a picture of the ploughmans heavy boots, the carefully ploughed furrow and the childs clumsy enthusiasm. This idea is repeated in the lines: I was a nuisance, tripping, falling, Yapping always. These words, especially Yapping make us think of the boy as being like a young and excited puppy enjoying playing at ploughing, but of no practical help. In fact, he was a hindrance to a busy farmer, but his father tolerates him. His fathers strength and power are also very effectively brought out in the simple, but effective simile: His shoulders globed like a full sail strung Between the shafts and the furrow. The comparison here suggests a man who spends much of his time out of doors, a man who is a part of nature. The word globed also suggests great strength and gives the impression that the father was the whole world to the young boy. It is important to note that his father is not simply stron g; his tender love and care for his son are emphasised by the fact that he rode me on his back/ Dipping and rising to his plod. The sound and rhythm of these lines convey the pleasure young Heaney had in the ride. The poem is written in six stanzas of four lines each. The first four stanzas describe Heaneys admiration for his father and his abilities. The next five and a half lines SHOW that the poet wanted to grow up to be like his father. However, he feels that he could do no more than get in the way. Then there is a twist in the last two and a half lines: But today It is my father who keeps stumbling Behind me, and will not go away. The use of a new sentence beginning with the capital B emphasises the importance of this statement. All through the poem Heaney uses devices like this to suggest to the reader something about his father. Some lines have a rhythm which suggest the ruggedness of the ploughman and the rhythm of the ploughing. Also, Heaney uses words that do not rhyme exactly, like sock and pluck (half-rhyme). This adds to the craggy description. Heaney is also very careful about how he arranges the words on the page. The second stanza begins with a brief two word statement -An expert, which, in its emphatic brevity, forces us to take note, and leaves the impression that there is nothing more to add. Even though the word love is never used in the poem, it is obviously the word that best describes the basis of the relationship existing between Heaney and his father. The poem is very much a personal experience, but it has a much wider significance relating to any kind of hero-worship by a follower. Now that he is himself an adult, Heaney acknowledges that the father he hero-worshipped as a young boy has grown old and needs as much tolerance and patience as he himself once showed his son.
Sunday, November 24, 2019
How to Write White Papers People Actually Want to Read (Free Template)
How to Write White Papers People Actually Want to Read (Free Template) Whatââ¬â¢s the first thing that enters your mind when you hear ââ¬Å"white paperâ⬠? If youââ¬â¢ve never written one before (or work at Dunder Mifflin), you might think plain printer paper. à And thatââ¬â¢s â⬠¦ well, technically, thatââ¬â¢s accurate. The white papers weââ¬â¢ll be talking about today are different. These research-based reports (typically longer than a blog post but shorter than an ebook) are a staple content format for marketers. When theyââ¬â¢re well-written, theyââ¬â¢re powerful tools for solving problems, establishing authority, and generating leads. However, theyââ¬â¢ve developed a poor reputation in some marketing circles. Thatââ¬â¢s because too many white papers are thoughtlessly churned out with an assembly-line mentality. Ever download something called a ââ¬Å"white paperâ⬠that was actually a thin and poorly-disguised sales brochure? A lot of us have. In this post, youll learn how to write white papers that donââ¬â¢t suck. Instead of cranking out crap to meet ill-conceived content quotas, it will walk through how to plan, write, format, and promote quality white papers. Ones that actually get read, smash your business objectives, and make you a star for your organization. Plus, its based 100% on first-hand experience. How to Write White Papers People Actually Want to Read Table of Contents So, What Are White Papers, Exactly? Examples of Real-Life White Papers The White Paper Template Getting Started Writing Your White Paper Outline Research How to Write Your White Paper How to Format White Papers the Best Way Edit. Edit. Edit. Handing Off For Design Promotion So, What Are White Papers, Exactly? A white paper is a document that argues a specific position or solves a problem for its audience. They first originated as a type of official government document. According to Purdue Owl: Typically, the purpose of a white paper is to advocate that a certain position is the best way to go or that a certain solution is best for a particular problem. When it is used for commercial purposes, it could influence the decision-making processes of current and prospective customers. 7 Examples of Actual White Papers That explains that much. But, what does a white paper usually look like? Generally, theyââ¬â¢re formatted as PDFs and look somewhat similar to an ebook or typical research report. Here are some samples: How to Win at Local SEO (Sundog Interactive you might recognize the author) LinkedIn Marketing Resources (a library of white papers) Citation Cleanup: Assessing the Damage, Estimating Your Project Timeline (Moz) Microsoft AI Platform: Build Intelligent Software (Microsoft) Google Security White Paper (Google) Coffee in America (Experian) Apple ProRes (Apple) Straight-forward stuff so far. DID YOU KNOW: You can manage marketing projects (including white paper development), plan deadlines, and schedule social promotion all on one marketing calendar with ? See how it works. This White Paper Template + Blog Post = Your Success In this post, well dig into the nuts and bolts of writing effective white papers. But first, be sure to grab your free white paper template (Word format). Then, use it to put all the advice in this post into practice.So, Youââ¬â¢re Going to Write a White Paper. How Do You Get Started? Before you jump into writing, you have some planning to do. Sure, this takes time off from actually producing the work. Itââ¬â¢s necessary though to ensure what you write is purposeful and effective. First Things First: White Paper Ideation Letââ¬â¢s figure out what youââ¬â¢re going to write about. This involves several steps. Figure Out Who Youââ¬â¢re Writing For Whoââ¬â¢s going to read your white paper? Ideally, your organization or agency should have an idea who your target audiences and customers are. If not, weââ¬â¢ve put together a comprehensive guide that might help. Identify Problems You Can Solve For Them Once youââ¬â¢ve identified your audience, think about what kinds of information they need from you. Secondarily, you might also tie that back into your own products or services. That sets you up at the solution to that problem. Generate Ideas When you know what problems to solve, youââ¬â¢ve got a purpose for your white paper. The next challenge, then, is to decide which ones to write about, and from which angle. A simple brainstorming session can help with this. Or, start by asking a few questions: Which problems are top priority?à Consider starting with ones that are most pressing or timely. Which problems can I tie back into my business?à Say your organization wants to be known as an authority on an area youââ¬â¢re new to. Or, maybe you have a new product or service offering coming out, and want to position yourself as the best option. Find ideas that align your goals with your audienceââ¬â¢s. What are we experts on? If you have deep knowledge or expertise on an area youââ¬â¢re known for, a white paper can help reinforce that perception. Recommended Reading: The Best 30-Minute Content Marketing Brainstorming Process Determine If A White Paper Is Really the Best Content Format Before you get too far along, you might decide a different format would work better to reach your audience and achieve your goals. Follow this graphic to help decide if writing a white paper is the best approach: Next, Write Your Outline White papers are usually fairly long. The same outlining process youââ¬â¢d use for a shorter piece, like a blog post, will work here. You might need to make it a bit longer or more detailed, though, to avoid getting lost in your thoughts partway through. An effective white paper outline should include: Headline or working title: You donââ¬â¢t have to settle on a headline or title right away, but start with a working version that describes your topic. Our Headline Analyzerà can help. An executive summary: This is essentially a brief (200 words or so) description of what your white paper will be about. Think of it like a short pitch for why someone should write what youââ¬â¢re about to write. Your introduction: Which points will you touch on in your intro? These are what youââ¬â¢ll expand on in the body of your white paper. Section sub-headings: Like your headline, these donââ¬â¢t need to be final yet. But, you should have a clear idea of what youââ¬â¢ll discuss in each section. If your headline is the core problem youââ¬â¢ll solve, consider each sub-heading a sub-point or step toward resolving it. Beneath each sub-heading, include further bullet points clarifying exactly what youââ¬â¢ll write about. This is all about knowing what you want to say before you try to say it. Sidebars: White papers often include sidebars or breakout boxes with additional information or data tables, like what youââ¬â¢d find in a magazine. In each section, list any possible sidebar ideas you might have. This could include any research or data youââ¬â¢ll need to find (more on this in a bit). Conclusion: Summarize your key takeaways. If itââ¬â¢s appropriate, you might consider adding a call-to-action here, too. Recommended Reading: How to Write a Call to Action In a Template With 6 Examples Hereââ¬â¢s what a hypothetical outline might look like: Do Your Research Good white papers are fact-based and research-driven. Youââ¬â¢re not here to throw your opinions out to the world without data to back them up. Depending on what youââ¬â¢re covering, you might get by with nothing more than Google and your companyââ¬â¢s own insights. If you want to take things to the next level, though, youââ¬â¢ll need to do deeper research. Letââ¬â¢s take a dive. Dig Into Research Reports Industry research reports can provide an excellent data-backed foundation for your content. Seek out research groups (such as Forrester) or professional organizations that produce original research. Then, cite relevant stats and findings where appropriate. Check Out Wolfram Alpha Wolfram Alphaà calls itself a ââ¬Å"computational knowledge engine.â⬠What does that mean? Itââ¬â¢s a search engine for facts and data with calculation functionality built in. Itââ¬â¢s an extremely robust and powerful tool for research. Check out some of these top-level categories for things it can do: While we canââ¬â¢t go too far in-depth on how to use Wolfram Alpha here, they have plenty of help guides and resourcesà to get you on your way. Make Use of Government Websites Depending on your industry, there are several government websites that might be helpful. Hereââ¬â¢s a handful to consider: U.S. Small Business Administration American Fact Finder Bureau of Labor Statistics Do Your Own Original Research This is the most difficult option, but it can provide the most valuable results. If you have access to publically-available information, so does your competition. Original research you produced yourself, however, is uniquely powerful. Here are just a few benefits to original research: It establishes you and your organization as an authoritative source. Wouldnââ¬â¢t it be awesome if your white paper became a highly-linked source of information for others? It gives you something no one else has. And that would make your white paper much more valuable than something anyone could have slapped together spending an afternoon with Google. Youââ¬â¢ll learn more about your audience and industry. Last year, we did a survey of our blog audience. We were then able to turn our findings into a 5,000+ word blog post. Thatââ¬â¢s long enough that it could have been a white paper, had we decided to publish it as one. It taught us a lot about our audience, too, including things we wouldnââ¬â¢t have learned otherwise. If you have the time and resources to do your own research study, Andy Crestodina of Orbit Media Studios has a fantastic guide to get you started. Recommended Listening: How to Boost Your Results With Original Research As A Marketing Tactic With Andy Crestodina From Orbit Media Studios [015] Now You're Ready to Format and Write This White Paper Weââ¬â¢ve done a lot of things so far. Some of it even involved a little bit of writing. Mostly, though, weââ¬â¢ve spent our time getting ready to write. Writing a white paper isnââ¬â¢t easy. Youââ¬â¢re now staring down an intense and involved project. If youââ¬â¢re writing in an industry where youââ¬â¢re not a subject matter expert, then your preparation (outlining, researching, and working with internal or client SMEs) is going to be even more important. Youââ¬â¢ve got this, though. Flex those fingers, tap into your inner Hemingway, and letââ¬â¢s knock this thing out. Tap into your inner Hemingway and knock out an awesome white paper.How Do White Papers Differ From Writing Other Types of Content? Weââ¬â¢ve touched on this a little earlier, but itââ¬â¢s worth repeating here. While there are some similarities, writing a white paper isnââ¬â¢t quite like writing a blog post, case study, research report, grocery list, or â⬠¦ well, you get the point. Itââ¬â¢s decidedly itââ¬â¢s own animal and should be treated as such. White papers should be: Professional in tone: This is formal, almost academic-style writing. Narrowly-focused: Pick one topic and explore it thoroughly. Fact-based:à Unverified claims donââ¬â¢t belong here. Data-backed: You donââ¬â¢t have to like math, but you have to love what numbers can do to make your writing stronger. Writing Your Title Or Headline Your headline is the first thing that will sell your white paper to your audience. You want to write something that conveys clear value up front and gets them to click. However, you also want to avoid anything that could be perceived as click bait, or overly casual. So, your headline should hit each of the following checkboxes: Establish a clear benefit to your reader: Why should they care? Whatââ¬â¢s in it for them to read past your title page? Including interesting stats or a strong action verb can help. Sound professional: Even if your blog or social media content is fun and light-hearted, a white paper should strike a professional tone. It doesnââ¬â¢t need to be sterile and lifeless, per se, but use your best judgment here. Set realistic expectations for your reader: If your headline reads, ââ¬Å"Ten Ways Shipping Companies Can Deliver Faster Shipments,â⬠you better go into detail on all ten tactics. Youââ¬â¢d be surprised how many ââ¬Å"white papersâ⬠throw a paragraph of text surrounded by images onto a page and call it good. If youââ¬â¢re going to create crap, just say up front youââ¬â¢re creating crap. Or better yet, donââ¬â¢t write your white paper at all. Commit to quality or stay home. Commit to quality or stay home.Letââ¬â¢s take a look at five hypothetical headline examples you can follow: How SaaS Companies Can Onboard 53% More Customers In 2017 Why Are Content Calendars Important For Marketing Teams 7 Ways Small Businesses Can Compete With Enterprise Corporations Why Companies Should Use Agile Project Management How Nonprofits Can Do Better Fundraising These examples arenââ¬â¢t wildly creative, but they all include at least one of the following: A clear benefit A stat or action verb A professional tone Writing Your Introduction Your intro should quickly hook your audience while covering the main points the rest of your document will cover. Hereââ¬â¢s everything it should cover: State the problem your white paper intends to solve. To create added urgency, it should also touch on the consequences for not taking action. à Summarize the key areas your white paper will cover. Give a high-level overview of what readers can expect from start to finish. à Explain the benefits of reading your white paper. What will your reader be equipped to do after reading what you have to say? Writing Each Subsection Once youââ¬â¢ve hooked a readerââ¬â¢s attention with your intro, youââ¬â¢ll want to keep it. So, make sure each section delivers on the promises you made in your introduction. When youââ¬â¢re writing an (extremely) long-form piece, it can be easy to get lost. Thatââ¬â¢s why sticking to an outline is so important (and we do hope you spent some time putting one together). With thorough research and a strong outline in hand, you can make the actual writing exponentially easier. Letââ¬â¢s look at a hypothetical outline: How to Select a Veterinarian Find options in your area Research each one Make a call If we were to write this section, weââ¬â¢d start with a paragraph about the importance of selecting a good veterinarian. Weââ¬â¢d then dedicate a paragraph or two (or more) to each sub-point. Following this order will ensure your writing flows well from one point to the next in a logical order. When writing each section, consider using bulleted lists to make text easy to skim. For example: This is an insightful point about your topic. Hereââ¬â¢s another interesting piece of data. Finally, here is a third important takeaway. Continue until youââ¬â¢ve worked through each portion of your outline. How to Write White Papers People Actually Want to Read (Free Template) Whatââ¬â¢s the first thing that enters your mind when you hear ââ¬Å"white paperâ⬠? If youââ¬â¢ve never written one before (or work at Dunder Mifflin), you might think plain printer paper. à And thatââ¬â¢s â⬠¦ well, technically, thatââ¬â¢s accurate. The white papers weââ¬â¢ll be talking about today are different. These research-based reports (typically longer than a blog post but shorter than an ebook) are a staple content format for marketers. When theyââ¬â¢re well-written, theyââ¬â¢re powerful tools for solving problems, establishing authority, and generating leads. However, theyââ¬â¢ve developed a poor reputation in some marketing circles. Thatââ¬â¢s because too many white papers are thoughtlessly churned out with an assembly-line mentality. Ever download something called a ââ¬Å"white paperâ⬠that was actually a thin and poorly-disguised sales brochure? A lot of us have. In this post, youll learn how to write white papers that donââ¬â¢t suck. Instead of cranking out crap to meet ill-conceived content quotas, it will walk through how to plan, write, format, and promote quality white papers. Ones that actually get read, smash your business objectives, and make you a star for your organization. Plus, its based 100% on first-hand experience. How to Write White Papers People Actually Want to Read Table of Contents So, What Are White Papers, Exactly? Examples of Real-Life White Papers The White Paper Template Getting Started Writing Your White Paper Outline Research How to Write Your White Paper How to Format White Papers the Best Way Edit. Edit. Edit. Handing Off For Design Promotion So, What Are White Papers, Exactly? A white paper is a document that argues a specific position or solves a problem for its audience. They first originated as a type of official government document. According to Purdue Owl: Typically, the purpose of a white paper is to advocate that a certain position is the best way to go or that a certain solution is best for a particular problem. When it is used for commercial purposes, it could influence the decision-making processes of current and prospective customers. 7 Examples of Actual White Papers That explains that much. But, what does a white paper usually look like? Generally, theyââ¬â¢re formatted as PDFs and look somewhat similar to an ebook or typical research report. Here are some samples: How to Win at Local SEO (Sundog Interactive you might recognize the author) LinkedIn Marketing Resources (a library of white papers) Citation Cleanup: Assessing the Damage, Estimating Your Project Timeline (Moz) Microsoft AI Platform: Build Intelligent Software (Microsoft) Google Security White Paper (Google) Coffee in America (Experian) Apple ProRes (Apple) Straight-forward stuff so far. DID YOU KNOW: You can manage marketing projects (including white paper development), plan deadlines, and schedule social promotion all on one marketing calendar with ? See how it works. This White Paper Template + Blog Post = Your Success In this post, well dig into the nuts and bolts of writing effective white papers. But first, be sure to grab your free white paper template (Word format). Then, use it to put all the advice in this post into practice.So, Youââ¬â¢re Going to Write a White Paper. How Do You Get Started? Before you jump into writing, you have some planning to do. Sure, this takes time off from actually producing the work. Itââ¬â¢s necessary though to ensure what you write is purposeful and effective. First Things First: White Paper Ideation Letââ¬â¢s figure out what youââ¬â¢re going to write about. This involves several steps. Figure Out Who Youââ¬â¢re Writing For Whoââ¬â¢s going to read your white paper? Ideally, your organization or agency should have an idea who your target audiences and customers are. If not, weââ¬â¢ve put together a comprehensive guide that might help. Identify Problems You Can Solve For Them Once youââ¬â¢ve identified your audience, think about what kinds of information they need from you. Secondarily, you might also tie that back into your own products or services. That sets you up at the solution to that problem. Generate Ideas When you know what problems to solve, youââ¬â¢ve got a purpose for your white paper. The next challenge, then, is to decide which ones to write about, and from which angle. A simple brainstorming session can help with this. Or, start by asking a few questions: Which problems are top priority?à Consider starting with ones that are most pressing or timely. Which problems can I tie back into my business?à Say your organization wants to be known as an authority on an area youââ¬â¢re new to. Or, maybe you have a new product or service offering coming out, and want to position yourself as the best option. Find ideas that align your goals with your audienceââ¬â¢s. What are we experts on? If you have deep knowledge or expertise on an area youââ¬â¢re known for, a white paper can help reinforce that perception. Recommended Reading: The Best 30-Minute Content Marketing Brainstorming Process Determine If A White Paper Is Really the Best Content Format Before you get too far along, you might decide a different format would work better to reach your audience and achieve your goals. Follow this graphic to help decide if writing a white paper is the best approach: Next, Write Your Outline White papers are usually fairly long. The same outlining process youââ¬â¢d use for a shorter piece, like a blog post, will work here. You might need to make it a bit longer or more detailed, though, to avoid getting lost in your thoughts partway through. An effective white paper outline should include: Headline or working title: You donââ¬â¢t have to settle on a headline or title right away, but start with a working version that describes your topic. Our Headline Analyzerà can help. An executive summary: This is essentially a brief (200 words or so) description of what your white paper will be about. Think of it like a short pitch for why someone should write what youââ¬â¢re about to write. Your introduction: Which points will you touch on in your intro? These are what youââ¬â¢ll expand on in the body of your white paper. Section sub-headings: Like your headline, these donââ¬â¢t need to be final yet. But, you should have a clear idea of what youââ¬â¢ll discuss in each section. If your headline is the core problem youââ¬â¢ll solve, consider each sub-heading a sub-point or step toward resolving it. Beneath each sub-heading, include further bullet points clarifying exactly what youââ¬â¢ll write about. This is all about knowing what you want to say before you try to say it. Sidebars: White papers often include sidebars or breakout boxes with additional information or data tables, like what youââ¬â¢d find in a magazine. In each section, list any possible sidebar ideas you might have. This could include any research or data youââ¬â¢ll need to find (more on this in a bit). Conclusion: Summarize your key takeaways. If itââ¬â¢s appropriate, you might consider adding a call-to-action here, too. Recommended Reading: How to Write a Call to Action In a Template With 6 Examples Hereââ¬â¢s what a hypothetical outline might look like: Do Your Research Good white papers are fact-based and research-driven. Youââ¬â¢re not here to throw your opinions out to the world without data to back them up. Depending on what youââ¬â¢re covering, you might get by with nothing more than Google and your companyââ¬â¢s own insights. If you want to take things to the next level, though, youââ¬â¢ll need to do deeper research. Letââ¬â¢s take a dive. Dig Into Research Reports Industry research reports can provide an excellent data-backed foundation for your content. Seek out research groups (such as Forrester) or professional organizations that produce original research. Then, cite relevant stats and findings where appropriate. Check Out Wolfram Alpha Wolfram Alphaà calls itself a ââ¬Å"computational knowledge engine.â⬠What does that mean? Itââ¬â¢s a search engine for facts and data with calculation functionality built in. Itââ¬â¢s an extremely robust and powerful tool for research. Check out some of these top-level categories for things it can do: While we canââ¬â¢t go too far in-depth on how to use Wolfram Alpha here, they have plenty of help guides and resourcesà to get you on your way. Make Use of Government Websites Depending on your industry, there are several government websites that might be helpful. Hereââ¬â¢s a handful to consider: U.S. Small Business Administration American Fact Finder Bureau of Labor Statistics Do Your Own Original Research This is the most difficult option, but it can provide the most valuable results. If you have access to publically-available information, so does your competition. Original research you produced yourself, however, is uniquely powerful. Here are just a few benefits to original research: It establishes you and your organization as an authoritative source. Wouldnââ¬â¢t it be awesome if your white paper became a highly-linked source of information for others? It gives you something no one else has. And that would make your white paper much more valuable than something anyone could have slapped together spending an afternoon with Google. Youââ¬â¢ll learn more about your audience and industry. Last year, we did a survey of our blog audience. We were then able to turn our findings into a 5,000+ word blog post. Thatââ¬â¢s long enough that it could have been a white paper, had we decided to publish it as one. It taught us a lot about our audience, too, including things we wouldnââ¬â¢t have learned otherwise. If you have the time and resources to do your own research study, Andy Crestodina of Orbit Media Studios has a fantastic guide to get you started. Recommended Listening: How to Boost Your Results With Original Research As A Marketing Tactic With Andy Crestodina From Orbit Media Studios [015] Now You're Ready to Format and Write This White Paper Weââ¬â¢ve done a lot of things so far. Some of it even involved a little bit of writing. Mostly, though, weââ¬â¢ve spent our time getting ready to write. Writing a white paper isnââ¬â¢t easy. Youââ¬â¢re now staring down an intense and involved project. If youââ¬â¢re writing in an industry where youââ¬â¢re not a subject matter expert, then your preparation (outlining, researching, and working with internal or client SMEs) is going to be even more important. Youââ¬â¢ve got this, though. Flex those fingers, tap into your inner Hemingway, and letââ¬â¢s knock this thing out. Tap into your inner Hemingway and knock out an awesome white paper.How Do White Papers Differ From Writing Other Types of Content? Weââ¬â¢ve touched on this a little earlier, but itââ¬â¢s worth repeating here. While there are some similarities, writing a white paper isnââ¬â¢t quite like writing a blog post, case study, research report, grocery list, or â⬠¦ well, you get the point. Itââ¬â¢s decidedly itââ¬â¢s own animal and should be treated as such. White papers should be: Professional in tone: This is formal, almost academic-style writing. Narrowly-focused: Pick one topic and explore it thoroughly. Fact-based:à Unverified claims donââ¬â¢t belong here. Data-backed: You donââ¬â¢t have to like math, but you have to love what numbers can do to make your writing stronger. Writing Your Title Or Headline Your headline is the first thing that will sell your white paper to your audience. You want to write something that conveys clear value up front and gets them to click. However, you also want to avoid anything that could be perceived as click bait, or overly casual. So, your headline should hit each of the following checkboxes: Establish a clear benefit to your reader: Why should they care? Whatââ¬â¢s in it for them to read past your title page? Including interesting stats or a strong action verb can help. Sound professional: Even if your blog or social media content is fun and light-hearted, a white paper should strike a professional tone. It doesnââ¬â¢t need to be sterile and lifeless, per se, but use your best judgment here. Set realistic expectations for your reader: If your headline reads, ââ¬Å"Ten Ways Shipping Companies Can Deliver Faster Shipments,â⬠you better go into detail on all ten tactics. Youââ¬â¢d be surprised how many ââ¬Å"white papersâ⬠throw a paragraph of text surrounded by images onto a page and call it good. If youââ¬â¢re going to create crap, just say up front youââ¬â¢re creating crap. Or better yet, donââ¬â¢t write your white paper at all. Commit to quality or stay home. Commit to quality or stay home.Letââ¬â¢s take a look at five hypothetical headline examples you can follow: How SaaS Companies Can Onboard 53% More Customers In 2017 Why Are Content Calendars Important For Marketing Teams 7 Ways Small Businesses Can Compete With Enterprise Corporations Why Companies Should Use Agile Project Management How Nonprofits Can Do Better Fundraising These examples arenââ¬â¢t wildly creative, but they all include at least one of the following: A clear benefit A stat or action verb A professional tone Writing Your Introduction Your intro should quickly hook your audience while covering the main points the rest of your document will cover. Hereââ¬â¢s everything it should cover: State the problem your white paper intends to solve. To create added urgency, it should also touch on the consequences for not taking action. à Summarize the key areas your white paper will cover. Give a high-level overview of what readers can expect from start to finish. à Explain the benefits of reading your white paper. What will your reader be equipped to do after reading what you have to say? Writing Each Subsection Once youââ¬â¢ve hooked a readerââ¬â¢s attention with your intro, youââ¬â¢ll want to keep it. So, make sure each section delivers on the promises you made in your introduction. When youââ¬â¢re writing an (extremely) long-form piece, it can be easy to get lost. Thatââ¬â¢s why sticking to an outline is so important (and we do hope you spent some time putting one together). With thorough research and a strong outline in hand, you can make the actual writing exponentially easier. Letââ¬â¢s look at a hypothetical outline: How to Select a Veterinarian Find options in your area Research each one Make a call If we were to write this section, weââ¬â¢d start with a paragraph about the importance of selecting a good veterinarian. Weââ¬â¢d then dedicate a paragraph or two (or more) to each sub-point. Following this order will ensure your writing flows well from one point to the next in a logical order. When writing each section, consider using bulleted lists to make text easy to skim. For example: This is an insightful point about your topic. Hereââ¬â¢s another interesting piece of data. Finally, here is a third important takeaway. Continue until youââ¬â¢ve worked through each portion of your outline.
Thursday, November 21, 2019
Your Thoughts on Tone Essay Example | Topics and Well Written Essays - 250 words
Your Thoughts on Tone - Essay Example In ââ¬Å"Second Homeâ⬠, Haegele writes about how when she was a child, her father built her a doll house with his hands even though he could have purchased it (1). Haegeleââ¬â¢s tone is nostalgic as she remembers how her mother told her about the way her father spent the winter nights building her the doll house. Haegeleââ¬â¢s ââ¬Å"Second Homeâ⬠and Jacksonââ¬â¢s ââ¬Å"Growing up Black in the Whitest City in Americaâ⬠are similar in that both use a nostalgic tone to reminisce their childhood (1). Haegele remembers how her father natured her passion for playing with things that were authentic either because they had been handcrafted or been owned by others but did not spoil (1). As for Jackson, the memories are about how it was like to grow up a black boy in an almost all-white neighborhood. The difference in tones occurs when while Haegele uses an appreciative tone throughout the work, Jacksonââ¬â¢s tone is more reflective. Haegele appreciates the fact that her father was caring enough to build her and her sister individual doll houses, Haegele is also appreciative of the fact that she can still play with objects that fascinate her, despite her age (1). Jackson uses a more reflective tone in trying to understand how he escaped the drugs, murders, and crimes that surrounded him in his youth (1). Jackson reflects that it was common sense that kept him alive and out of the penal system even when all around him were falling prey
Wednesday, November 20, 2019
Questionnaires versus Interviews Assignment Example | Topics and Well Written Essays - 250 words
Questionnaires versus Interviews - Assignment Example Many researchers utilise these data collection methods in a similar manner as identified within the text. Many nurses rely on interviews because they can ascertain the respondent as the same person intended to be a participant within the research. In seeking to improve how research is undertaken within the nursing field, the principle of authenticity of the respondent remains significantly important (Beck, 2011). Getting a response from wrong participants could adversely affect the findings of a research. The application of questionnaires makes researches prone to such falsehoods. Individuals who may not be in a situation of answering the questions within the questionnaire could seek assistance from other individuals, who might provide their opinions and not the opinion of the participant. Researchers must ensure that such instances do not occur through providing a contact which participants can utilise in seeking assistance from the researcher. By offering assistance to the participants, the researcher can effectively enhance the findings of the research while maintaining authenticity of the respondents to
Monday, November 18, 2019
Personal Career Analysis Research Paper Example | Topics and Well Written Essays - 1000 words
Personal Career Analysis - Research Paper Example Sales people visit different places, identifying opportunities from where they can fulfill peopleââ¬â¢s needs by offering goods and services at a price. The choice of being a sales person was largely influenced by my personality traits; I am a person who is highly conscientious. Conscientious people are known to possess a strong passion for duty, in this case, they are said to be very responsible as well as reliable (Solis 76). This paper provides an analysis of my career and the things that have influenced my career path. In addition, it also gives an analysis of the sales career and opportunities that one is exposed to be joining this career path. Different careers have different academic and non-academic qualifications, however, having academic qualifications plays an important role in any career; this is because, education provides the medium by which people can communicate and exchange ideas. For a career in sales, the first thing that a person needs to have is the interest and willingness to talk and interact freely with people. People that are extroverts make good sales people; this is because they can interact freely with different people without fear, they are outgoing and willing to try out new challenges and ideas in life (Joyce 67). This is because, careers in sales involve meeting different consumers, one has to have the skill of convincing people; he should not be high-tempered. In addition, sales people are patient; they have to keep doing one thing for a number of times before they can influence buyers to make their decisions to purchase goods and services. Other personality traits that are essential for sales people include being adaptable, here, particular sales people are said to be people who understand the meaning of change effectively. They know how to change and do something else in case they do not meet
Friday, November 15, 2019
Myringotomy And Bilateral Ear Grommets Insertion General Anaesthesia Nursing Essay
Myringotomy And Bilateral Ear Grommets Insertion General Anaesthesia Nursing Essay I am a student anaesthetic practitioner with a clinical placement in an acute hospital. I will be reflecting on my personal experience with a 20 year old patient who underwent a Myringotomy and Bilateral Ear Grommets Insertion procedure wherein a local anaesthetic was used and had failed, and prompting the case to be done under general anaesthesia. The operation was deemed necessary by the consultant as the patient was diagnosed with recurrent Otitis Media with Effusion (OME), see Appendix A [on page 23], because it will eventually help to correct his hearing loss and prevent further deterioration as stated by Woolfson and McCafferty 1993. Following the NMC Code of Conduct (2008) on Confidentiality of patients information, I will refer to patient as Mr. B. I will be using the Gibbs Reflective Cycle which is shown in Appendix B as the framework of my reflection Jasper (2003). It will highlight how researching further led to a better understanding of surgery and anaesthetics and to know how to respond if the same situation happens again. Mr. B. had been admitted in the ward at noontime of the surgery. He was seen by the anaesthetist to carry out a preoperative assessment. According to the anaesthetist, he is generally fit for surgery and does not pose as an anaesthetic risk. The anaesthetist discussed with him about her plan to give him a general anaesthesia, but he asked the anaesthetist if the operation can be done without having a general anaesthetic because he prefers to remain awake. The consultant surgeon also came in and explained the surgery. He was allowed to undertake a local anaesthetic provided that he cooperate well and if the local anaesthetic is unsuccessful, an alternative anaesthetics will be used, that is a general anaesthesia. The surgeon and anaesthetist explained what he will experience with local anaesthetics like a burning sensation in his ears, including possibly a degree of pain. Any anaesthetic may arise complications and that other types of anaesthetic is not sufficient for the surgery and therefore needs to be changed to a general anaesthetic at any time (Box Hill Hosp. Dept. of Anaesthesia, 2001). A written consent was obtained by the surgeon from Mr. B. The Department of Health Guidelines (2007) on Consent states that Informed Consent ensures the patient has full knowledge of the procedure because it is fully explained to the patient by the surgeon. The patient is also given the time to ask any questions he may have and voice any concerns and honest answers must be provided. I was assigned in the ENT theatre for the afternoon session which has three booked cases. The operating department practitioner (ODP) and I did the necessary checks in the anaesthetic room and safely prepared the anaesthetic materials and equipment in preparation of the list (AAGBI 2004). I also checked the safe and correct functionality of the anaesthesia machine and refilled drugs in the anaesthetic cupboards. Shields and Werder (2002) said that adequate preparation of the anaesthetic equipment, resources and patient is essential to the provision of safe anaesthetic care. The team members gathered to initiate a preoperative briefing. During the briefing, the surgeon mentioned about the order of the list. Mr. B will be done last as he is a private case anyway. After finishing the first two cases, the ODP and I went to the waiting area of patients to fetch Mr. B. I introduced myself and checked his identity. Then I checked that all preoperative preparations were done and documented. The consent form was confirmed to him that it was his signature and dated. As the patient was having a Myringotomy and Bilateral Ear Grommets Insertion, the site of his procedure was not marked. For most procedure, this is an important check. The National Patient Safety Alert NPSA (2005) recommend that by marking the site for the operation with an arrow using a permanent marker will assist in reducing the incidents of wrong site surgery being performed. I also checked him for any allergies, presence of any metalwork, prosthetic aids in his body, contact lenses, crowns and dentures and asked if he has any other significant surgery or illness. Then I accompanied him to the operating room and made him lay down comfortably. While conversing with him, I placed on the external non-invasive monitors such as the blood pressure, ECG and pulse oximeter. I tried to maintain a quiet and supportive environment. I sat beside him and continued to communicate with him as he looked anxious. Kumar (2 000) said that patients are apprehensive about what will happen and the anaesthetic practitioner needs to monitor patients anxiety level throughout the surgical procedure. Meanwhile, the circulating nurse initiated the Time Out check which is carried out in every operation to enhance a safe surgery (World Health Organisation Guidelines for Safe Surgery, 2008). The surgeon applied the local anaesthetic drug Ametop gel 4% onto Mr. Bs ears. Woolfson and McCafferty (1993) suggest that it should be instilled into the external ear canal using a soft, intravenous cannula and a 5ml syringe and performed under a microscope to ensure immediate contact of the gel with the entire ear drums and that the ear canal was filled and the depth of the gel provides self occlusion. According to the BNF (2010) Ametop is a topical local anaesthetic in gel form which contains Tetracaine base 40 mgs. believed to act by blocking nerve conduction mainly by inhibiting sodium ion flux across the axon membrane. The ester type caine anaesthetics are rapidly metabolised in blood mainly by plasma pseudocholinesterase. A slight erythema local skin reaction will be usually seen at the site of the application and as a result of the pharamacological action of tetracaine dilating the capillary vessels.This helps in delineating the anaesthetised area as explained by the National Library of Guidelines (2007). Adequate anaesthesia can usually be achieved following 30-60 minutes application time and anaesthesia is maintained for 4 to 6 hours in most patients after a single application. We waited only for about 30 minutes to anaesthetise his ears. While waiting, Mr. B became anxious as he was seen perspiring a lot. Everyone reassured him. The surgeon began cleaning and draping the area. Working with an operating microscope, the surgeon started to suction and made a small incision in his eardrum. Mr. B reacted to the pain but I encouraged him to keep still. The surgeon continued to suction the fluid present in the middle ear but Mr. B kept on moving his head because the pain was more intense. A tiny grommet was to be inserted into his surgical aperture but he refused as he cannot bear the intense pain. The surgeon stopped and asked the patient not to move if he wanted the operation to continue or if he cannot tolerate, he will be put to sleep instead. Mr. B and the whole team proceeded further as consented. The anaesthetist cannulated Mr. B. using a gauge 18 large bore venflon secured with a transparent and semi permeable dressing connected to a litre of Hartmanns solution which has been labelled and checked by the anaesthetist and the ODP as per NHS protocol for intravenous infusion, AfPP (2007). Clarke and Jones (1998) describes that a Hartmanns or sodium lactate or lactated ringers is a crystalloid type of intravenous fluid that will cross a semipermeable membrane, thus allowing movement of electrolytes to correct any imbalance. It contains calcium, chloride and lactate similar in composition to extracellular fluid as a balanced salt solution. The anaesthetist started the induction and an I-gel airway (see appendix C) was inserted. The surgery was resumed and carried out without any problems. Mr. B. was fully recovered and transferred back to the ward without complications. I felt disappointed because the result of this experience was clearly contrary to initial expectations. A minor operation like this can be done under local anaesthetics and is a quick procedure. It could have finished if only the patient cooperated well. Although this experience was frustrating for the patient as he requested to be awake during the procedure, still it went well and the treatment for a possible hearing loss and deterioration was done for him. The duties and responsibilities expected from me as an anaesthetic theatre practitioner were performed according to the policies and procedures of my clinical placement. The whole team cooperated well and performed their job accordingly. I have also found out a controversial issue regarding the Ametop gel which has aroused my doubt. Netdoctor (2004) points out that Ametop is a topical anaesthetic for dermal analgesia which must not to be applied to broken skin, mucous membrane or to the eyes or ears. Tetracaine gel could be ototoxic like other local anaesthetics and should not be introduced to the middle ear or use in procedures which might involve penetration into the middle ear. Therefore, Mr. B. might be at risk for ototoxicity. In addition to that, the local anaesthetic did not fail but it is because the surgeon did not wait longer enough until Mr. B was pain free before starting the surgery. A proper consent was secured earlier from him, thus, saved the time in securing a fresh consent. Moreover, it saved NHS resources akin to if the list was cancelled and rescheduled and along with the unsatisfactory hospital experience of Mr. B. The surgery could have been done quickly and safely under a most and effective local anaesthetic rather than topical and waiting for a clinically acceptable anaesthesia before commencing the surgery. I suggest that next time this event occurs again, I would tell the whole team in the preoperative briefing, to give ample time for the anaesthesia to take effect before we can start the surgery. I would also write an incident report so that a proper evaluation could be done and errors will be omitted in the future for the safety of the patient.
Wednesday, November 13, 2019
Free Process Essays - Preparing a Pumpkin Pudding :: Free Expository Process Essays
Preparing a Smashing Pumpkin Pudding It's that time of year again, pumpkin season! Two wonderful family holidays are just around the corner. Traditionally, we spend Thanksgiving or Christmas (or both) with the family to have a nice holiday dinner. There is always delicious food prepared for dinner, but what's dinner without dessert? The most traditional holiday dessert is pumpkin pie, but how about "spicing" that dessert up a little this year? Well, here's the way to do it, a delicious holiday dessert that the whole family will love and it's quick and easy! The first step in baking, of course, is to gather all the ingredients necessary for the job. Luckily with this dessert, most of what you need, you'll already find in your kitchen. Whatever you don't have, you can just pick up at your local grocery store: 1 can pumpkin, 3 eggs, 1 cup milk, 1/2 tsp. salt, 1/2 tsp. ginger, 1/2 tsp. cloves, 1/2 tsp. cinnamon, 3/4 cup sugar, 1 box spiced cake mix, 1 1/2 cubes margarine or butter, and 3/4 cup favorite chopped nuts (if desired) and a 9 x 13 inch baking pan. You may also need a measuring cup and measuring teaspoons if you want to measure the ingredients evenly. Also, you'll need a small bowl, to beat the three eggs and melt the butter in, and a large bowl to mix the ingredients together. Now that you have all your ingredients, you can get started on the fun, but first, preheat the oven to 350 degrees. Before you mix all the ingredients, beat the three eggs together in the small bowl until they are well mixed. Now mix together the can of pumpkin, the three beaten eggs, the milk, salt, ginger, cloves, cinnamon, and sugar in the large bowl. You can use anything to mix it all with, a rubber spatula, a wooden spoon, or if you have neither of those, a large spoon will do the trick. Be sure to mix everything so that it's mixed evenly. There's no need to grease the pan first. Just pour the mixed ingredients into the baking pan. Pour it all so that it covers the pan evenly. Don't just pour it all in one spot. If you couldn't get it even while pouring, smooth out the top of the pudding with your mixing tool. Rinse the bowl in which you beat the eggs; or if you'd rather, just grab a new bowl.
Subscribe to:
Posts (Atom)